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Design is the arrangement of details such
as color, negative and positive space, text, line and form to
communicate ideas and concepts.
Graphic design is visual
information management, using the tools of page layout,
typography, and illustration to lead the reader's eye through
the design. Readers first see a design as large masses of shape
and color, with foreground elements contrasting against the
background field. They begin to digest specific information,
first from graphics if they are present, and finally start to
absorb individual words and phrases:
Design rules are tools, used to help
create balance and emphasis in any graphic art. They are just
guides, with no hard and fast rules as far as design is
concerned. |