Employee Spotlight: Zack Schwartz, Video Producer for ACP & Verticomm
In Conversation with Andrew Goodwin
Two-time Emmy Award winner Zack Schwartz joined the ACP and Verticomm marketing team in October 2025 and has already made an incredible impact. In just a few months, he has shot, edited, and delivered over 20 professional-grade videos, expanded our YouTube and Social Media presence, launched brand new content channels including Partner Perspectives and on-location coverage of charity and sports events, and elevated our customer testimonials into truly cinematic pieces. He’s also begun work on building a library of instructional demo videos for our clients – something we simply didn’t have before. He sat down with ACP Marketing colleague Andrew Goodwin to talk about his roots, his influences, and what he hopes to build next for ACP's digital footprint.
Q: Tell us a little about yourself and where you come from!
Zack: Born and raised in South Florida, I grew up in a very artistic household. My mom was an art teacher and my dad worked in video production at TV stations, so that was the environment I grew up in. I played drums, and without ever specifically choosing the same path as my dad, my career kind of just happened naturally. I went to the University of Central Florida in Orlando, where I studied advertising and public relations with a minor in film.
Q: What are some of your favorite ways to spend the weekend?
Zack: Since my wife and I moved to Denver about seven or eight months ago, we've really loved soaking up the outdoors and hiking. I'm a runner too. I've done a couple of marathons, including the Chicago Marathon, and since moving here I've transitioned more to trail running, which I've really enjoyed. We've been married almost three years - coming up on our anniversary in June!
Q: What's one thing your coworkers might be surprised to learn about you?
Zack: Probably that I lived in Florida my entire life until about seven months ago! And also that without ever deliberately choosing to follow in my dad's footsteps, my career ended up mirroring his. He worked in video production and TV, and here I am doing the same thing. It just happened.
Q: If you could only eat one cuisine for the rest of your life, what would it be?
Zack: I'd have to go Italian. I can't live without a good pasta meal. Close second would be Asian food, sushi, that sort of thing.
Q: When did you realize you wanted to make videos professionally?
Zack: I had an internship in college with a radio station doing promotions. Once I was there, I realized they needed someone to film concerts and artist interviews for their website and social media. Getting to film live studio performances and capture people who were so talented and passionate about their craft — I loved it. I wanted to share that and create a platform for others to see it. That was really the start of the spark. It blossomed from there.
Q: What's your favorite part of being a video producer?
Zack: I enjoy all three phases equally — pre-production, production, and post-production — but if I had to give a concise answer, it's storytelling. A video can make you feel happy, sad, scared, excited, informed. It communicates so many different things. That's why testimonials are really fun for me. There's something powerful about telling a real person's story in a way that others can connect with.
Q: Who or what has shaped your creative style and philosophy?
Zack: I love Wes Anderson and Quentin Tarantino. My favorite director of photography is Alejandro Iñárritu — he shot The Revenant and Birdman. There's also a producer named Ryan Booth whose work I really admire. But honestly, staying current with what styles are trending is arguably just as important as any single inspiration. And there's a book called In the Blink of an Eye, which is about editing – specifically, about making cuts invisible and unnoticeable so the viewer stays in the story. That really shaped how I think about the craft. Everything has to work together: framing, color, pacing, audio, music. Making something feel cinematic takes real intentionality.
Q: What's something most people might not realize goes into making a great video?
Zack: Nothing is accidental. Everything is done with intentionality and purpose. And most of what people will see me doing is setting things up and tearing them down. I've been making videos for ten years, so I've learned to work efficiently, but it is work. It's fun, fulfilling work.
Q: What are you most excited to learn or build in this role at ACP?
Zack: I'm really excited about expanding ACP's digital content reputation. I want people to know who we are from what we put out. Building the YouTube channel from the ground up, creating a library of excellent, useful content for our teams, and growing our reach through things like the podcast — that's what drives me. I've never built a podcast from scratch, so I'm genuinely excited to learn what goes into that. The sky's the limit and we're just getting started.
